A curated division of Alba Hospitality & Lifestyle, based in Dubai and held under the wing of Alba Holding. We create immersive worlds.
Trusted by F1 Grand Prix and the world’s most discerning names.
We engineer feelings.
We think like architects, build like engineers, and feel like artists. From large-scale hospitality concepts to once-in-a-lifetime celebrations, we design emotional journeys with structural integrity—balancing vision and logistics, spontaneity and control.
CORE
SERVICES
Event Strategy &
Creative Direction
Concept development, brand storytelling, and overall event vision.
Project &
Operations
Management
Full planning, scheduling, budgeting, permits, and stakeholder coordination.
Talent & Vendor
Management
Sourcing, contracting, and managing entertainment, suppliers, and partners.
Guest Experience
&
Hospitality
Journey design, staff styling, registration, gifting, and VIP services.
F&B Planning &
Delivery
Culinary conception, menu curation, catering logistics, bar operations, and live cooking stations.
Our Values
Honest Partnerships
Dare To Be Different
Transparent Communication
Innovative & Create
Excellence Without Compromise